Strategic Marketing International

About Us

How SMI was founded

Koret Tower Strategic Marketing International was founded in 1997 by James E. Frier while he was a student in the MBA program at the University of San Francisco. SMI was conceived and developed in response to a semester project that was assigned as part of the Small Business Management class there. Originally planned as a retail mail order company, SMI has modernized its business plan to include that of importing, exporting and international sales.

SMI's Core Specialization

Tools SMI specializes in automotive tools and accessories since auto mechanics has been Mr. Frier's hobby for over thirty years. As a young man, James helped his father maintain the family automobiles. It was then that he developed a love for automobiles and acquired an understanding of automotive tools and repair equipment. He also developed an appreciation for quality tools and believes, as his father Robert used to say, "With the right tools, you can do anything."

SMI's Mission Statement

Mission Statement Our mission is to help manufacturers bring the most innovative, highest quality, and value priced products to the consumer markets of the world.

SMI's Philosophy

World Wide Network "My goal at SMI is to cultivate friendship around the world. Friendship is the bridge   to International Trade."
James E. Frier, 1997

News headlines

We are transferring to a new web host!
03/12/22 - Pacifica, CA
We are currently in the process of transferring and to a new hosting company. There may be some interruption in viewing the sites as well as email functioning. Please be patient while we make the transition. back up and running!
03/21/15 - Pacifica, CA
The SMI website was unavoidably shut down for two months. The company that hosted our website has apparently abandoned their servers. We apologize for any inconvenience this may have caused.

We would like to thank the folks at for their outstanding customer service and quick response in helping us to resolve this unacceptable situation.

SMI Launches
04/22/11 - Pacifica, CA
SMI launches - a new full CSS web site. is the home of our line of mini FM radio receivers used in the Simultaneous Language Interpretations Services industry.

SMI Launches New Web Site
11/18/10 - Pacifica, CA
SMI launches new full CSS web site. The new site complies with latest WC3 standards and will run faster; jump higher; and perform better!

SMI Introduces New Product Line
12/01/09 - Pacifica, CA
SMI begins wholesale sales of new line of mini FM radio receivers. The new line, model FMS-1, is used at international conference venues that require simultaneous language interpretation services.
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